Japan’s cryptocurrency exchange Coincheck officially partners with global fan token makers Chiliz and Socios to boost sports fan token holders all over Asia in 2021.
Ever since Coincheck launched its non-fungible token (NFT) marketplace in summer last year, they kept an eye on Chiliz and Socios’ recent activities. In just a few months, they were able to collaborate with five of the most prominent Japanese games on the platform with NFTs available for over 2.2 million users.
The Coincheck CEO Kensuke Amo stated: ‘We understand that Chiliz is trying to make sports more enjoyable for fans around the world so we decided to collaborate with Chiliz and Socios. With 3 million app downloads, 2 million users and over $100 million ETH in our custody, we want to expand our resources with them as well. Now that we have a new collaboration, Japanese users will have the chance to get to know Chiliz and get closer to some of the biggest sporting organizations in the world by purchasing Socios.com NFTs on Coincheck’s NFT marketplace.’
As part of the new partnership, Coincheck will now include Chiliz and Socios’ NFT in their marketplace to attract more consumers.
In a statement, Chiliz and Socios CEO Alexandre Dreyfus wanted to ensure that their partnership is beneficial, not only for both parties but for Japanese users as well. Moreover, he said that they offer assets linked to some of the biggest clubs in the world.
In hopes to expand globally, Dreyfus said that they are really focused on NFTs in 2021 and aims to launch them with every single one of their partners. They want to give people all over the world a chance to redeem rewards linked to particular sports clubs.
Chiliz and Socios are one of the major firms in the world that currently launches fan tokens for popular football clubs. Some of the major sports organizations include FC Barcelona, Juventus, Paris Saint-Germain, AS Roma, Atlético de Madrid and recently, AC Milan. In just a year, Chiliz and Socios already generated $30 million from clubs and partners.
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