Popular fast-food restaurant Burger King is teaming up with crypto platform Robinhood to reward free cryptocurrency to its customers. Made possible by the Royal Perks loyalty program at Burger King, participants are given the chance to win free Bitcoin, Ethereum and Dogecoin depending on the random prize generated.
The lucky winners have a chance to win 20 Bitcoin (US$1.17 million), 200 Ether (US$800,000), and 2 million Dogecoin (US$472,000). These prizes will be given to completely random winners and taken from the overall prize pool. The promo is valid from November 1 until November 21 or until the crypto supply is depleted.
For those who are members of the loyalty program, any purchase above $5 will qualify them for the special promo. Upon accessing the Burger King app, they will be given a prize code which will also be sent via email.
The prize code can only be used on Robinhood. Therefore, participants are required to create an account on the crypto platform to claim their free coins. On the other hand, existing Robinhood users need not create a second account.
In a statement released by Burger King’s North America Vice-President of Digital Guest Experiences, Maria Posada talked about the partnership and how it was a step in the right direction. She called it a ‘natural fit in offering crypto in a way that’s accessible and digestible through our food’.
Burger King’s loyalty program is based on the idea of collecting ‘crowns’ to earn free fast food items. As of the time of writing, there are no updates as to who has won crypto prizes.
The latest partnership between the fast-food chain and Robinhood is another step towards turning crypto into a mainstream investment. However, this is not the first time that Burger King has worked with digital assets.
Some of Burger King’s branches in Germany and Venezuela have accepted cryptocurrency as a mode of payment in the past. The fast-food chain even launched a digital currency called ‘WhopperCoin’ in Russia.
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